Family Sickness Essentials: What We Reach for When Germs Hit

Family Sickness Essentials: What We Reach for When Germs Hit

At Bubba & Me, we speak with parents every day who are navigating coughs, colds, tummy bugs and those week-long viruses that move from one family member to another. As parents ourselves, we understand how draining it can feel — the long nights, the reduced appetites, the endless need for comfort and reassurance. Over time, we’ve each built up a set of products and practices that consistently help us support our families through sickness. They aren’t cures, and they don’t replace medical guidance, but they do bring comfort, nourishment, hydration and a gentle nudge toward recovery.

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Why the Vagus Nerve Matters in Pregnancy — and How to Support It

Why the Vagus Nerve Matters in Pregnancy — and How to Support It

Most of us think of pregnancy in terms of hormones, scans and growing bellies — but there’s another biological system quietly shaping how your body adapts, responds to stress, and even how you feel emotionally: the vagus nerve.

The vagus nerve — also called cranial nerve X — is the longest and one of the most important parts of the parasympathetic nervous system. It acts as a major communication highway between your brain and your organs, including the heart, lungs, and digestive system. It helps regulate involuntary functions such as heart rate, breathing, digestion, inflammation, and immune responses.

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The Science of Self-Care in Pregnancy, Postpartum & Motherhood: Why It Matters for Both Mother and Baby

The Science of Self-Care in Pregnancy, Postpartum & Motherhood: Why It Matters for Both Mother and Baby

Pregnancy, the postpartum period and early motherhood are often described in emotional terms — joyful, overwhelming, transformative — yet they are also some of the most physiologically demanding stages of life. Behind the scenes, a mother’s body is navigating profound hormonal shifts, nervous system changes, tissue healing, disrupted sleep and an increased cognitive and emotional load.

In this context, self-care is not indulgent. It is biologically necessary. Increasingly, research shows that when women are supported to regulate stress, rest and recover — alongside receiving appropriate medical care — outcomes improve not only for mothers, but for babies and families too.

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The Gut-Brain Axis: Why Your Microbiome Might Be Driving More Than Just Digestion

The Gut-Brain Axis: Why Your Microbiome Might Be Driving More Than Just Digestion

You’ve likely heard the phrase "gut feeling"—but what if we told you your gut was literally talking to your brain? That’s not just poetic, it’s biological. Welcome to the world of the gut-brain axis—an intricate, two-way communication system between your gut microbiome and central nervous system.

This connection influences far more than digestion. It has a proven role in regulating your mood, cognition, immune function, energy levels, hormonal signalling, and even reproductive health. During times of immense physiological change—like pre-conception, pregnancy, postpartum, and hormonal transitions—this axis becomes even mor

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